10 Ways to Monetise A Blog

6. Donations

If you have a large, dedicated fan base, you could consider asking for donations. However, it is important to ensure that you don’t come across as greedy. Place your donate button out of the way and avoid it altogether if you already have a lot of ads on your website. You have to get people to visit your site first, or that donate button is useless. And before you do even that, your site’s donate button and donation form has to be designed in such a way that, once inspired, people will follow through with the donation. Great stories, emotional writing, and amazing media are not enough to get people to complete the donation process if your donate button is hidden, or your donation page a confusing mess.

7. Targeted Advertising

This method aims to take conventional advertising a step further wherein an ad is triggered by the consumer’s search. A typical keyword has a title (of about 25 characters) and a text (that has about 35 characters). Within the short space that’s provided, the advertiser explains the benefits of his products over his competitor.

Using content-targeted advertising has the advantage of generating more revenues for the advertisers. This is due to the fact that targeted ads increase its relevancy. So even if the number of ads is decreased or limited in frequency, it can still influence more people. Another advantageous benefit of this form of advertising is the immediate showing of data and content that is otherwise limited by time and geography in traditional advertising. The ads can also be easily customised so it can quickly adapt to a changing audience demand or preference.

Content targeted advertising matches the context of the ad or the interests of the users to that of the advertisement. This allows more interest to be generated for an advertised product or service which in turn generates more sales conversion. The utility of targeted advertising can further be enhanced by dynamically linking the most applicable contents which are taken from various sources such as YouTube video clips, RSS feeds and Wikipedia articles. At present, many businesses have profited from this form of advertising that it has made this Google creation very popular throughout the internet. No other platform enables small businesses to compete with multinationals and Fortune 500 companies.

8. Banner Advertising

Banner ads have existed for almost as long as the Internet has. Banner ads give a great return on their investment as long as you don’t make the mistakes that many marketers are making. If you read on, you will discover some ways to optimise your results and build an excellent banner ad campaign.

As someone who works with websites and blogs, you should always remember to make sure your advertising banners represent your blog or site, matching up perfectly with it in every way. Your banner ad must be persuasive as your site should be; it’s not a minor point. Having the design of your ad be compatible with your site means you won’t have to change the look of it every time you put another new banner ad up on the web. All you should need to do is create new text, and you should have a fresh new banner ad. It also will assure the fact there’s a flow to your ad.

When you choose to work with banner advertising you don’t want to allow them to be outdated, so to continue to have a great traffic flow you must keep your banners fresh. A perfect example of the negative effect on customers of an outdated banner would be the promotion of a sale which already is over. Quite simply, they will stop coming to your site to purchase anything. It’s pretty basic thinking; if you don’t care enough to keep your ads current, nobody’s going to trust your products or service either. Regularly updated banners allow you to drive more traffic to your site, promote new products and get better overall results from your efforts. An easy way to keep your banner ads fresh looking is to switch colours or designs once in a while. There are those who choose to change their ads monthly, and those who do it less frequently. The point is the more frequent changes are made to your ads, the more you’ll be receiving conversions. Usually a change each month will be adequate to freshen up your banners. Don’t forget that you can use your banner ads, if they are not outdated, in emails as well.

9. Product Reviews

Integral with any high-performance product review is how well it can presell the reader, and that is completely different from selling the reader. The biggest advantage of effective preselling is that you won’t face the typical objections that are usually faced with prospects as you’re not doing any direct selling. It is not difficult at all to create killer reviews, and you just have to be willing to learn them and do some work. We have put together a few essential facts about creating product reviews using solid preselling methods.

Understand that a product review is not a sales pitch; you can’t fill in all the hype and drama into your product review and expect it to work. Your review’s job is to convince your target audience that the product is right for them without actually selling to them. You can make a better impression with the reader when you add your honest feelings including anything you found that is less than positive. Every good product review that focuses on the needs of the reader will perform better in the long run.

We recommend that you discuss the negative aspects of the product in addition to the obvious positive ones. Don’t just sugarcoat things to make the review highly positive as that may look misleading to your readers. So many people and marketers are afraid that if they talk about the wrong things, then that will hurt sales. We think you will be surprised to find that folks love it when they find someone who is willing to be open.

10. Text Advertisements

You’ve likely seen these on different websites while browsing. Rather than putting up ads on your site, these ads are randomly placed within the text of your site’s posts and pages. There are a few different high quality in text advertising networks out there which make it simple to start making money from in-text ads as all you have to do is add a line of code to your site and tell them where you want your checks sent.

The most profitable way to monetise your web page or blog is to know your customers and create products that help them. Learn how to monetise your websites and use all the tools available so that way, you will have a better chance at success. You would be missing out by not taking advantage of these paid advertisers.

What strategy have you done with your blog so far?