10 Ways to Monetise A Blog

What are the reasons a person decides to build a website? Is it to share some knowledge that we have or is it to make money?

People build websites for many reasons. I like to provide my visitors with good quality content so that they will come back to my website. We all would like to make more money, and you can learn how to monetise your website to do that.

The following are 10 ways that small businesses can monetise their websites:

1. Google AdSense

Google AdSense is one way you can monetise your website. Once you have your website up and running, go to Google AdSense and sign up for an account. You will have the chance to make some good money. Let’s say that your website is getting traffic every day; you could easily make a dollar a day. You can then expand that to 20 pages and easily turn into $20 a day. That would come to $600 a month of extra income into your pocket. What if you did this two, three, five or ten times? Meaning, you have ten websites with targeted traffic every day. Can you see the potential? That’s $6000 a month. This is not going to be easy and will take you some work to get it set up. I do need to let you know that this is going to take time. It might take you a year to get this all going, but once it is done with all your blood, sweat and tears, you’ll be able to kick back and enjoy the fruits of your hard work and labour. Learn how to monetise your website, and you could make some good money. Lots of people are doing it, why not you?

2. Contextual Advertising

This form of promotion and hype is known to the web market as contextual advertising. More than a simple publicity strategy, contextual advertising is aimed to relate directly to the gist of the page on which it is posted. Being a targeted marketing sub-form, promotions and ads are placed to reach the most number of site viewers and customers. In contextual advertising, advertisements themselves are sorted and served by programmed software and systems based on the displayed content of a particular web page.

If you happen to view a site about health and you come across ads for weight-loss programs and food supplement products, it is more likely that the page is utilising contextual advertising. For this modern form of advertising strategy to complete, a contextual advertising system performs thorough automated scans of website texts, highlights keywords and then returns ads to the web page based on perceived content. These advertisements can either be automatically linked to an on-page layout, or it could also take the form of pop-up ads. To prove the success of such platform, even search engines also make use of contextual advertising to put on-view promotions and ads on search results pages. Based on the user’s query, the system automatically delivers the information along with the ads promptly, the reason why this marketing form is dubbed as a cost-effective and efficient technique.

3. Display Advertising

If your website deals with a unique topic, you might find it hard to attract contextual advertisements. In such cases, you could try display ads. These ads pay per view, and not per click. While using multiple ads and service providers could help you make a respectable amount of money, you should make sure that you don’t use a lot of display ads. Too many, and it could affect the load time and overall look of your website, lowering some visitors it attracts.

Display advertising now offers advertisers more opportunities to more clearly define who will see an ad. With behavioural targeting options, you can have your ads served up to consumers who have visited certain other websites or performed certain actions online. With psychographic and demographic targeting, you can serve ads only to people who fit specific consumer profiles regarding age, household income, gender, and many other variables.

4. Selling Your Own Products

You could sell your products to make money out of your website. Selling items such as eBooks, DVDs, etc. is a great way to make money since you get a full income from them. At the same time, such merchandise also helps promote you as an expert in the field. However, it takes time and effort to create quality products and effectively market them.

5. Affiliate Marketing

Using affiliate links is one of the oldest ways of website monetisation. No matter what your site or blog is about, there will be companies which sell complimenting products. Internet marketing is one of the best ways to reach a very diverse audience.

Years ago, you were limited as to who you could reach with your product advertisements. With so many people from all over the world online, you can now market your products, literally, to the ends of the earth.

Stay focused on the content offered on your site. Do not compromise your content to better cater to the affiliate programs you are using because it will cause you to lose your readers. If you lose the readers, you lose the opportunity to make any money off of the ads that you have on your site.

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