‘I want to buy wholesale vibrators to sell at a profit – where do I find them?’.
‘Adult Products’ such as wholesale vibrators are a great product to sell. And not because my mind is in the gutter. Adult products have a tremendous mark-up on their cost, so it really is worthwhile to buy them wholesale (or import them) and re-sell them from 50% to 70% markup on your original cost.
When you think that most fashion items only have a markup price of up to 25% (if that!) – Adult Products are less work for more money! Plus, sex sells! And the adult product industry is booming!
In fact, the sex toy industry is a $15 BILLION dollar yearly industry and it is growing every year.
More Reading:
But, where can you buy wholesale vibrators or adult toys in bulk for an affordable price?
Well, today I will help you with that. All the locations below will sell to you at a wholesale price, and if you are willing to take the chance and import them (especially from China), you will make up to 300% profit on the products you sell.
If you stay with the ‘safer’ – get them from Australia. You will pay a bit more but will get your product sooner. If you are more game and want more profit, go overseas. We have lists of where to buy both! There are advantages and disadvantages to buying vibrators wholesale both here and overseas.
Remember that some wholesale suppliers do require you to have an ABN to purchase wholesale, so I have included some retailers in the list for people who are wanting to get started by dipping their toes in the water!
More Reading: Free List of Wholesale Suppliers for Your New Small Business
Table of Contents:
1. Adult Products Are Not Just Vibrators
But before we start, adult products don’t just stop at vibrators. There is a whole adult industry out there with many different facets. We have a list of the different adult niches a bit further down the page – you would be surprised!
More Reading: 40+ People Share Stories to Describe What a Vagina Tastes Like
2. How to Start your Small Business in the Sex Toy Industry?
First of all, you need to find some adult products to sell. Below I have listed all the sellers of wholesale vibrators, both in Australia and overseas that are reputable. Do your research and find the best price and quality that you are looking for. Set a budget for your new business, and buy a few of each product to sample for quality.
Think about whether you want to go with luxe products or cheaper products that are more affordable for your potential clients.
Once you have a small collection of products that you are happy with (and I’ve listed the wholesale distributors below) – the next step is to create a Facebook Page to advertise your wares. If you want to go into it seriously, think of a business name, register your domain and grab the business name (all the details are in the ebook below if you need more information). Starting out small is all good, but you still need enough product to be able to service your clients if they buy. Customers don’t want to have to wait six weeks for a shipment to arrive from overseas.
Make sure you take good photographs of the goods, and a rip-roaring write up about each is also great.
Other ideas to market your new business include:
- Have a Sex Toy Party
- Host a Hens Night
- Do a Sex Toy Party Planning Business
- Be your local ‘Vibrator’ lady
- Think of unique ways to market your products, fundraisers for example.
Thick Jelly Vibrator from Aliexpress, only US$20.77
3. Set Up Your Own Adult Product Based Online Store
Adult products lend themselves to being purchased online due to their anonymous nature. So think about starting an online store! There are a few platforms that make starting a store really easy – and each has pros and cons. The most popular online store platforms include:
- Shopify (we have a free trial option)
- WooCommerce
To read about each one to decide which is right for you, check out our article on ‘The Best Online Platforms to Consider for Start-Ups’.
Personally, I love Shopify. Yes it costs about $30 per month and yes it may seem a bit complicated at first, but it is so scaleable (think big always) and has so many features that it is certainly worthwhile. Plus if you go with a smaller platform or free platform, and you need to scale up later – swapping over shops is a nightmare!
If you want a fully customised store – we highly recommend Tenacious Digital!. We use them ourselves.
More Reading: 10 Vibrators for Sex Toy Beginners
4. White-Label Adult Websites
If you google ‘How to start your own adult website’ – you will come up with a whole lot of ‘Start a White Label Adult Website for free!’ – and it sounds great! But remember that if it is too good to be true – it really isn’t. And this is the same with white-label websites.
Sure – getting a ‘free’ website that offers up to 60% commission sounds bloody wonderful – but the truth is that you can’t trust their sale reporting and an incredible 99% of white-label adult stores fail. You never really own a ‘free’ website and you are limited on stock and pricing.
But if this is the way you want to go – here are some more reputable Turnkey Website Sellers:
- Alidropship
- Dropship Me
- Build a Toy Store
More Reading: 20 Ways to Increase Sales Through Your Website
5. Choosing Wholesale Sex Toy Products to Stock and Sell
There is a huge array of sex toys on the market. They vary in price, quality and style. Decide on what will sell well for your customers – and buy to suit. If you are not sure what you think your customers might like, then a range of each is a good way to go, then test to see what your market is buying. This is great if you aren’t sure about which niche to go into.
You want your customers to keep coming back, so make sure you choose something that will last the distance but is affordable enough that the average housewife can afford it.
Then if you want to get big, you need a niche. What part of the adult industry can you focus on.
6. White Label Or Private Label Sex Toys
White label or Private Label is finding a product you love, and then branding that product as your own. Imagine having a great big black vibrator with the name of your online store right there on the front of the packaging!!!! It isn’t just adult products that you can get white labeled either – there are a variety of products out there such as:
- White Label Skincare and Beauty
- White Label Supplements and Vitamins
- White Label or Private Label Clothing
White Label Sex Toy Providers include:
Other White Label Adult Product Suppliers include:
- Cupid Labs – formulate your own line of lubes and gels.
7. Design and Manufacture Your Own Sex Toys
If you have an idea for something unique – you can have your own line of wholesale vibrators or adult products manufactured from scratch. Here’s who does it:
8. Finding Your Adult Industry Niche
Whenever you start an online business, all the experts say you have to find your niche market. And they are totally correct! But what is a ‘Niche’ in the Sex Toy Industry? Well I’ll share just a few here, and where to buy the products wholesale or have them manufactured:
| Wholesale Lingerie | Bondage Sex Toys (BDSM) | Geeky Sex Toys |
| LBGQ+ Sex Toys | Clitoral Stimulators | Sex Furniture |
| Latex Lingerie | Sex Machines | Sex Dolls |
| Male Sex Toys | Sex Games | Sexual Enhancement Products |
| Cosplay Outfits | Online Dating | Merkins |
So as you can see, there are many niches to choose from. If you do one of them well, it can be a lot more lucrative than doing all of them a bit average.
9. Postage and Packaging of Your Adult Products
Make sure you always package sex toys discretely if they are going in the mail or are shipped. Many people order them online for the anonymity the internet gives them. Plain brown paper packaging and a discrete name will ensure your customers’ details are kept confidential at all times.
More Reading: Grab our list of packaging suppliers here!
10. Pricing Your Sex Toys for Resale
If you are planning on importing your products from overseas, you can afford to mark up the price of your sex toys from 50% to 150%. Probably even higher if you can import them from China. However if you are buying in bulk from Australia, you can really only markup the cost by around 30% if you want to stay competitive.
Luxe products can be marked up more than low-cost products. For example, this product here retails for upwards of $300 in some places. You can buy it via Aliexpress for US$46.54.
11. I Can’t Afford to Buy Stock for my Adult Store!
Dropshipping is where you don’t even need to see the product. A customer will order a product from your Facebook Page or online store, and then you submit it to the supplier who will then send out the product directly to your client. Sounds great huh.
BUT (there is always a BUT), Drop Shipping can take a lot longer for postage and handling, and there are some shonky operators around. So always do your research first if you decide to go that way. I’m hoping that Drop Shipping businesses will get more reputable as time goes on because it is seriously a great ‘business platform’ for small businesses.
Take a look at our list of the most reputable drop shippers!
We have a list below of wholesale and dropshipping suppliers! Okay – the list!
12. List of Adult Toy Wholesalers
Sex Toy Supply
- Location: United States
- Wholesaler
- Minimum Order for Merchandisers is US$100
A wholesaler for all sex toys you can imagine with unique designs by new designers. They ship fast and have great deals on all types of sex toys! Products that Sex Toy Supply stocks include:
- Vibrators, Dildos
- Ben Wa Balls and Women’s Muscle Training Kits
- Sex Games and Books
- Lingerie
- Male Sex Toys
SaleHoo
- Location: China
- Wholesale
- Offers Drop Shipping
- Low Cost
SaleHoo has the very best selection of products for Drop Shippers their list is HUGE. You can choose to pay a yearly $67 membership fee or pay $127 for lifetime access. If you are not completely satisfied SaleHoo has a 60-day guarantee, all you need to do is to email your receipt and you will get a full refund. Is membership worth it? Hell yes!
BUT: We here at Stay at Home Mum have negotiated a deal – just $1 for one week’s access. Join here –>
The membership gets you access to their dropshipping supplier directory, members forum and all the research that will help you become a successful drop shipper.
- SaleHoo has more quality products for drop shipping than most of the others.
- Has over 2,500,00 products and brands.
- SaleHoo has been around since 2005 so they are one of the longest-running drop-shipping companies.
- All of the SaleHoo Sellers are real and authorised distributor of the products you are buying.
- If you can’t find the products you are looking for, SaleHoo will refund your money.
Stay at Home Mum Offer: Only pay $1 for a One Week Trial of SaleHoo
If you feel a bit icky about buying directly from China, then there is a website where all of the manufacturers are already screened for service and quality. The catch? There is a membership to see all of the wholesalers. But we have negotiated a $1 for one week trial so you can go and have a look around without being out of pocket. This is especially good if you are looking to sell them commercially!
See the SaleHoo Website
Aliexpress
- Location: China
- Offers dropshipping
- Massive range of products
The mega-giant worldwide juggernaut is Aliexpress. You can get sex toys here seriously cheap – but there are minimum orders on most of them – so make sure you are happy with the product before ordering a heap of them.
Check out their adult sex toys here>
Sex Toy Union
- Location: China, United States, United Kingdom
- Wholesaler
- Offers Drop Shipping
Sex Toy Union is both a wholesaler and drop shipper of adult products. Based in Beijing in China, they are one of the leading sex toy wholesalers worldwide.
Sexy Living
- Location: Canada
- Wholesaler
- Offers Drop Shipping
Sexy Living is a West Coast Canadian wholesale sex toy business. We were the first Canadian sex toy company to introduce an efficient, well-performing, wholesale sex toy e-commerce website. With 20 years of experience – you know that your dropshipping sex toy orders are meticulously packed, well packed, & sent accurately.
Adult Wholesale Distributors
- Location: United States
- Wholesaler
- Offers Drop Shipping
Adult Wholesale Distributors are both distributors, wholesalers, drop shippers and manufacturers of adult products located in the United States. They don’t have any order minimums however if you do order over $125 worth of products you do qualify for a volume discount.
Find out more>
Fleshlight
- Location: Australia
- Apply to be a wholesaler
The original and the best male masturbator product – you can purchase directly from the manufacturer.
Adult Wholesale Direct
- Location: Australia
- Wholesaler
- Offers dropshipping
Adult Wholesale Direct carries brands such as Doc Johnson, Trojan, Durex and Wet. They have 65,000 products to choose from. When dropshipping they add a 5% surcharge.
Lifestyle Distributing
- Location: United States
- Wholesaler
- Offers dropshipping
Lifestyle Distributing is a wholesale distribution company that allows you to dropship items at wholesale price – and you pocket the difference between what you sell the product for, and the wholesale price they are selling them at. They are based in Los Angeles California and carry loads of unique brands. They don’t have any additional fees for dropshipping and there are no minimum amounts.
Sex Toy Distributing.com
- Located in California, United States
- Sell wholesale direct to the public
- Offers dropshipping
Sex Toy Distributing was created in 2005 and offer over 5000 products at low prices and ship worldwide. They have no minimum orders and have a no-fee drop-ship option for qualified customers.
DH Gate
- China-Based but Mails to Australia
- Wholesaler
- Affordable Prices
DH Gate is much like AliExpress – in fact, they are their biggest competitor. Like AliExpress, they collate many of the China-based sex toy suppliers – all in one place, and of course, they post to Australia. When searching for suppliers – click the ‘Superior Suppliers’ box to ensure you get the best quality.
Some of the highest-rated DH Gate vibrator suppliers include:
- Glass Smoke (97.8% Positive Feedback)
- WA Wholesale (99.5% Positive Feedback)
- Lovegou007 (98.6% Positive Feedback)
Forbidden Toys
- Based in Queensland, Australia
- Sell wholesale direct to the public
Forbidden Toys offer wholesale pricing directly to the public. They ship all of their products in plain packaging with no reference to the product inside. They carry loads of different adult products, not just vibrators, and carry some of the most popular adult brands such as Swiss Navy, Penthouse, Durex, Doc Johnson, Four Seasons and Fleshlight.
Sex Toy Distributing.com
- Located in California, United States
- Sell wholesale direct to the public
- Offers Dropshipping
Sex Toy Distributing was created in 2005 and offer over 5000 products at low prices and ship worldwide. They have no minimum orders and have a no-fee drop-ship option for qualified customers who want to buy wholesale vibrators and adult products.
OzWand Wholesale
- Location: Australia
- Wholesaler
OzWand Wholesale sells the Oz Wand (only that) – which is an Australian made wand alternative to the Hitachi Magic Wand. They offer very competitive wholesale pricing and free shipping on all wholesale orders to Australia and New Zealand.
Calvista
- Location: Australia
- Wholesaler
Calvista is a wholesaler of adult toys, lingerie, personal lubricants, wholesale vibrators and adult novelties. They have some awesome adult brands such as Four Seasons, Wet Stuff, Bodywand, Doc Johnson, Elvie, Jimmy Jane and Lelo. Calvista is the largest wholesaler in Australia and has a head office in South Melbourne. They are trade-only however so to purchase from Calvista you will need to have set up your adult store.
Windsor Wholesale
- Location: Australia
- Wholesaler
Windsor Wholesale provides adult magazines and DVDs at wholesale prices.
Adult Direct
- Location: Sydney, Australia
- Wholesaler
Adult Direct are the wholesalers of all things adult from lingerie to vibrators, novelties and lubricants.
The Official Durex Store
- Location: China
- Wholesaler of condoms
The Official Durex Store has its shop via AliExpress and has 97.6% positive feedback on the site (something you should always look for when spending money overseas). All their prices are in US dollars so make sure you take that into account when purchasing wholesale vibrators or any adult products.
Adult Wholesale Distributors
- Location: United States
- Wholesaler
- Offers Drop Shipping
Adult Wholesale Distributors are both distributors, wholesalers, drop-shippers, and manufacturers of adult products located in the United States. They don’t have any order minimums however if you do order over $125 worth of products you do qualify for a volume discount.
Find out more>
Vibrators.com
- Location: United States
- Wholesaler
Vibrators.com offers a vast array of wholesale vibrators – of every size, shape and colour you can imagine!
Vibrator Show To Buy
- Location: United States
- Wholesaler
Vibrator Show to Buy has a bit of a clunky website, but they have been around for a long time and have a warehouse in California that ensures fast shipping around the world.
EDC Wholesale
- Location: United States
- Wholesaler
- Offers Drop Shipping
Wholesalers and drop shippers of every adult product you could possibly think of. They stock over 10,000 different products and they have no minimum order quantity.
Pink Cherry Wholesale
- Location: United States
- Wholesaler
Pink Cherry Wholesale has all of the huge wholesale vibrators and adult brands such as Bodywand, Doc Johnson, Fifty Shades of Grey, Wet and more – all at wholesale prices. They have free shipping for wholesale orders over US$500 and same-day shipping internationally.
- Location: United States
- Wholesaler
- Offers Drop Shipping
Honey’s Place
Honey’s Place is an adult store wholesaler and drop-shipper located in San Fernando California. They stock over 18,000 products from all of the leading adult toy manufacturers. Brands they carry include Fleshlight, Blush Novelties, Cal Exotics, Pipedream, Doc Johnson, Lelo and Oxballs.
ERO Partner
- Location: United Kingdom
- Wholesaler
Ero Partner supplies retail adult store businesses with a stock of intimate relationship products. They have all the very taboo products normally not seen in traditional adult stores such as virtual reality toys and sex furniture.
Lifestyle Distributing
- Location: United States
- Wholesaler
- Offers Drop Shipping
Lifestyle Distributing is a premier source of wholesale vibrators and adult novelty items located in Los Angeles, California. They only work with B2B and do not sell directly to the public. You need to request a wholesale account and be approved before being able to order through them. They do offer a drop shipping service.
This vibrator from Aliexpress is only US$19.60 per piece. You could re-sell this for $60.
For more information on marketing your new business – grab a copy of our ebook, ‘How to Find, Source and Sell Products Online.’ We go through how to Market your business and find a niche market!
This list will be added to continuously as we find more suppliers for wholesale vibrators or any adult products. If you know of a wholesale supplier and are more than happy for us to include the link. Please drop us a line!
Good luck!
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