If you are wanting to go into starting your own line of fashion, but don’t have a background in fashion designing or sewing – Private Label Clothing is the way to go!
Private Label Clothing or White Label Clothing is where you essentially are buying ‘blank’ clothing, and labeling it as your own brand. Yes, it’s a thing and yes even big brands do this!
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Table of Contents:
1. What is Private Label Clothing?
Private Label Clothing is essentially buying a line of clothing that has no branding or ‘blanks’ directly through a manufacturer or wholesaler – and then branding them as your own. Yes, it is totally legal provided you aren’t infringing on any trademark or patent risks. Private Label Clothing is how many of the huge clothing brands work.
2. Why Would I Sell Private Label Clothing?
The advantage of Private Label Clothing is that you are selling your own brand rather than other people’s brand. So you are essentially putting your name on the clothing you are selling. It gives you good brand recognition and would set you apart from smaller boutiques that sell a variety of branding but have none of their own.
Having your own brand of clothing also allows you more variance with the pricing. No one else has your brand, so you can put whatever price you like on your clothing stock. As if you are selling clothing with the original tag, your customers could shop around for the cheapest price and go elsewhere to purchase.
3. What to Look for in a Private Label Clothing Manufacturer
First of all, you want a quality product – so always get a sample product and examine it carefully. Is this going to fit in with your brand?
You will also need to consider Minimum Order Quantities. How many pieces of clothing is the manufacturer’s minimum to buy? And can you afford that minimum quantity? The larger the manufacturer, usually the larger the minimum quantity to buy.
Our tips when looking for a private label clothing manufacturer:
- Check the Minimum Order Quantity
- Check the quality of their garments
- Order a sample first
- Check out online reviews to check for reputation from others
- Ask for detailed shipping costs and information on importing or customs costs
- Lead times for manufacturing (if any)
- Is there a discount for bulk orders?
- Will they make any modifications to the clothing if you request it
- Where is the garment produced?
4. Where Can I Buy the Sew On Woven Labels For My Clothing Line?
Most places buy them from China – in bulk. Here is exactly where they get them from:
5. Where Can I Sell My Private Label Clothing?
Physical stores cost a fortune. You need rent, fit-out, signage and a huge amount of insurance. Your cheapest plan is to go online. There are a variety of ways to get a great website for not a whole lot of money.
Shopify is the best in our opinion. It’s easy to use and only costs $29/month. All you need to do is buy your own domain and then point it at your Shopify store and you have your own website!
You can even get a 7-day free trial here to try it before you spend a cent!
Other platforms similar to Shopify include:
- Volusion
- WooCommerce
- Magento
- BigCommerce
6. List of Australian Private Label Suppliers
 | ACTIVEWEAR Activewear Manufacturer is a wholesaler and manufacturer of activewear clothing. They offer a private label service for their fitness apparel with the best wholesale pricing and they offer a discount on bulk orders. Although they are a US-based company – they do have a distributor in Australia. | See Range |
 | ALANIC CLOTHING Alanic Clothing is the largest clothing manufacturer in Sydney. They have helped dozens of brands build their own label of clothing and they offer product sampling and private label bags. Again they have a head office in the United States but do have a warehouse here in Australia. | See Range |
 | APLIIQ Apliiq works by removing the label from the clothing you are wanting to sell and will sew your new label onto the clothing. A bit of a different take on traditional private labeling. Minimum order per design: None Price per product: $2.50 | See Range |
 | BERUNWEAR Berunwear is a private-label sports apparel manufacturer in Australia. They use premium materials and sell at an affordable price. They have cycling wear, running apparel, team uniforms, activewear and more. | See Range |
 | CONTRADO Contrado is a ‘cut and sew’ clothing manufacturer that offers a white-label or private label solution to those wanting to have their own fashion line. Minimum order per design: None Fabric Labels: $23/10 pieces Printed Tags: $36/20 pieces | See Range |
| FOUR FASHION AUSTRALIA | FOUR FASHION AUSTRALIA Based in Melbourne, Four Fashion Australia offer low minimum order quantities (80 units per colour/per style), in custom prints and sizing with beautiful exclusive fabrics and colors. Their style is ‘Modern Bohemian’ and the company is run by sisters Denise and Nelli. | See Range |
 | LINENS UNLIMITED Linen’s Unlimited works on a trade-only basis (that is if you are a retailer or business owner already) and you will need to create an account to be able to see their products. They offer private brand label service for their loungewear and pyjamas that are high quality and ethically sustainable. | See Range |
| OCC APPAREL | OCC APPAREL OCC Apparel is the fashion distributor of brands such as Stanley Stella, Earth Positive and Fair Share. They keep a good range of stock and can re-label t-shirts for private label manufacturing. | See Range |
 | HOT SPRINGS Hot Springs designs, sources and manufactures apparel for many of Australia’s leading fashion brands. They are based in Alexandria in Sydney and focus on kids fashion and licensed apparel. | See Range |
 | SOURCI Sourci are an Australian clothing manufacturer where you can white label their clothing and sell as you own brand. | See Range |
7. List of Chinese Based Private Label Suppliers
The advantage of seeking out a private label clothing supplier in China is that it is affordable and they have low minimum order quantities. Here is our list!
8. USA Private Label Clothing Suppliers
 | BOMME STUDIO Trendy blank clothing made from 100% cotton with your custom label attached. They have low minimum order quantities and also offer screenprinting and embroidery services. | Website |
 | STYLUS APPAREL Stylus Apparel manufacture expertly designed clothing by fashion designers which are branded just for you. | Website |
| APLIIQ | APLIIQ Apliiq is a Los-Angeles based Private Label Clothing Manufacturer that removes the original manufacturer’s labels and replaces them with yours. They also offer Dropshipping | Website |
9. Other Places to Search for a Private Label Supplier
If our lists don’t turn up the perfect clothing manufacturer for you – there are other ways to find one. Here are some ideas:
1. Go Through a Wholesale Directory
There are loads of wholesale directories around that will give you lists of low-cost suppliers. We recommend Salehoo as the best. They have a list of over 8000 wholesalers and over one million products from every country in the world. They do have a cost to join to see the list, however. BUT! We have negotiated a deal for you – one week’s joining fee for only $1. Grab the offer here –>
Stay at Home Mum Offer: Only pay $1 for a One Week Trial of SaleHoo
2. Visit Clothing and Fashion Trade Shows
Trade Shows are a wealth of information as to what type of fashion is trending at the moment, what’s new and new suppliers. Here are some of the biggest and best trade shows to check out:
- Fashion Exposed Now is an Australian fashion-buying event. The next one will be held in February 2023.
- Start Up Fashion has a list of all the fashion trade shows (especially in the United States)
- N’ Tradeshows has a list of all the Fashion Trade Shows in Australia.
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