Pandemic Sees a Shift in Aussie Dog Owner Priorities From Pampering to Prevention  

This pandemic has caused a noticeable shift in Aussie dog owner’s priorities. More and more prioritise health and prevention over their appearance.

The pandemic has put health in front of mind for Australians, not just for themselves but for their furry companions too. New research has revealed that 92% of Australian dog owners say preventative health for their dog and family is their top priority now. In addition, almost three quarters of dog owners (74%) say if there was a second lockdown, they can’t survive without their dog.

The research, conducted by NexGard SPECTRA®, has uncovered dog owner attitudes and opinions during COVID-19 about their dog’s health, including the risk posed by parasites to their dog and their family.

• 8 in 10 Aussies will prioritise their dog’s health over their appearance
• Nearly all dog lovers (92%) say preventative health is a priority for their dog and family
• 4 in 10 say their dog is their top pick for a holiday companion when restrictions ease, followed by their partner
• Almost three quarters of dog owners (74%) say if there was a second lockdown, they can’t survive without their dog

Prevention over pampering

Pooch pampering is out, and hound health is in. According to the research, almost 7 in 10 (69%) of Australian dog owners feel that the health of their dog is just as important as the health of other family members. Nearly all (94%) said that when it comes to their dog’s health, it’s what’s on the inside and outside that matters.

Whilst we were previously a nation focused on pampering, spending over $710 million on pet grooming in 2019 alone[3], 8 in 10 respondents will now be prioritising their dog’s health over appearance. In addition, nearly two thirds (65%) have admitted they will spend more on their dog’s physical health as a result of the pandemic with younger generations most likely to spend more (78% of Gen Z and 73% of Millennials).

Pets, parasites and zoonoses

Despite our focus on health, the survey also indicated there is still a lot of education needed on the risk of parasites. 38% of respondents were not aware of all the five main types of parasites[4] that may harm their beloved dog. Over half (54%) of owners said they worry about their dog’s internal health even if they look healthy on the outside.

Awareness of the five important types of parasites decreases across the generations: Baby Boomers (75% awareness), Gen X (60% awareness), Millennials (54% awareness) and Gen Z (46% awareness).

A zoonotic disease, or zoonosis, is a disease that can be transmitted from an animal to a human. Examples of zoonotic infections that humans may acquire from dogs include leptospirosis, salmonellosis, or infection with intestinal worms, such as roundworm or hookworm.

More than 7 in 10 Australian dog owners had not heard of the term zoonosis and 41% of respondents believe that it’s only a little likely or not likely that parasites that affect dogs can cause human health problems. More generally, less than half (45%) are aware that dogs can transmit other infectious diseases to pet owners by licking, for example.

Andrew Palmer, Head of Boehringer Ingelheim Animal Health Australia said, “Australians love dogs, and with an estimated five million dogs and 40% of households owning at least one dog[5], the research validates just how big a role they play in our lives.

“It is really promising to see that preventative health is top of mind for dog owners but what the research also tells us is that there is a big opportunity to educate dog owners on zoonotic diseases and the risks of parasites. The more awareness, the happier and healthier a family will be,” said Andrew.

Love and loyalty

While human interaction was limited during isolation, our fur babies stayed by our side. This made for the perfect opportunity to strengthen bonds, with 64% of dog owners admitting to feeling more love and loyalty from their dog due to the pandemic.

Time to travel

With many domestic and international borders closed, dog owners are looking to travel when restrictions ease with 6 in 10 saying they experienced ‘cabin fever’ in isolation. With dogs on their mind, their preferred travel buddy is their furry friend with 4 in 10 saying their dog is their top pick for a holiday companion for their next trip, followed by their partner.

Over half (52%) of Aussie dog owners will be looking for a dog-friendly holiday for their next trip and over 7 in 10 (72%) agree that sharing ‘moments of fun’ with their canine companion has become more important as a result of the pandemic. Exploring new parks and adventures (42%) are top of the list.

The NexGard SPECTRA® Let’s Go TVC can be viewed here.

For more details, contact:

Anna MacIntosh, Polkadot Communications [email protected] / 0411 527 756

Clare Goodhew, Polkadot Communications [email protected] / 0448 102 442

 About NexGard SPECTRA®

NexGard SPECTRA® makes protection easy and stops parasites getting in the way of a dog’s healthy, happy life. It provides the most complete protection against fleas, ticks, mites, heartworm and intestinal worms in just one tasty monthly chew. Find more details on how NexGard SPECTRA® can protect your dog on its next adventure, no matter how big or small visit https://nexgard.com.au

[1] YouGov survey of 1,038 dog owners conducted between 22^nd 25^th June 2020. The survey was carried out online. The figures have been weighted and are representative of all Australian dog owners (aged 18+).

[2] YouGov survey of 1,045 adults, of which 396 were dog owners and of which 117 were from NSW.  Fieldwork was undertaken between 16th – 19th July 2020.  The survey was carried out online.  The figures have been weighted and are representative of all Australian adults (aged 18+) nationally.

[3] Animal Medicines Australia 2019 Pets in Australia: a national survey of pets and people.

[4] 38% of respondents were not aware of all of the 5 parasites listed: fleas, heartworm, ticks, intestinal worms and mites. 62% of respondents were aware of all 5 parasites listed.

[5] Animal Medicines Australia Pets in Australia: a national survey of pets and people.