Fleets of taxis in both Queensland and New South Wales are joining the ‘Where’s William’ campaign to raise awareness of the case and also of the recently announced reward.
William Tyrell went missing two years ago from his grandmother’s Kendall property, near Port Macquarie in New South Wales. He was just three years old.
In September of this year, the NSW State Government announced an enormous $1 million dollar reward for anyone with information that leads to William. Since the announcement, the ‘Where’s William’ campaign has doubled their efforts in raising awareness about William, and about the reward involved in the case.
Now, the campaign has taxi drivers to help them. They recently rolled out signs on this from Sydney to the Central Coast, the Mid North Coast centres of Port Macquarie and Coffs Harbour, and north in Brisbane.
Clare Collins, the campaign’s director, said that the aim of the taxi signs was to maximise public awareness that the William Tyrell case was still very much open, and to promote the substantial $1 million reward.
“What we are doing is getting this information out in all sorts of ways, in billboards and on taxi-backs,” Ms Collins said.
“We’ve been very fortunate to have a sponsor who has covered most of the costs of the taxi-back signs.”
“The owner of the taxi-backs, Non Stop Media, has also allowed the information to be displayed on cabs in NSW and Queensland.”
Ms Collins expressed her gratitude at the sponsorship, noting that the campaign to find William had been plagued with budget issues.
“It costs a considerable amount of money to get all this advertising and marketing out there,” she said.
“We have no budget, the campaign is literally run on a shoestring so we are very dependent on people to help us.”
One of the ares where taxis will display the signs is the mid north coast of NSW. Sebastian Livolsi, the managing director of Coffs Harbour Taxis, said the taxis in his fleet would be among those carrying the signs for the next three months or so.
“There’s a lot of talk amongst the cab drivers. It’s pretty much the fact that they can’t believe that something like this has happened,” Mr Livolsi said.
“The more it’s done the more it helps people remember, hopefully it will trigger something from someone.”
“The main thing is that people don’t give up.”
Mr Livolsi also said that he felt the campaign was onto something by using cab signs, noting that his cabs are on the road all day, every day.
“People talk a lot to cab drivers, people tell cabbies what they shouldn’t be telling them.”
“So hopefully someone comes up with something along the line and put at rest what’s happened to the little fella,” he said.
Remember, if you have any information on William Tyrell, you should call Crime Stoppers on 1800 333 000.