Apparently, people don’t like Rebel’s big pussy.
Especially if it’s smelly.
In an advertisement for Stan, the TV streaming company, Rebel Wilson was employed to plug the benefits of the service. When asked by a ‘director’ that she needs to show how sexy Stan can be, she replies with, “can’t I just say that me and my big pussy love it?”
When the ‘director’ asks if that’s her pussy he can smell?
“It’s nice. A little picante, but it’s fragrant”.
Hold the phone, the Advertising Standards Bureau received 66 complaints about this ad citing it was “crass”, a “vulgar and offensive play on words” and “degrading to women”.
While it might be offensive to a minority, it passed board scrutiny, “the board noted the complainants’ concerns that the advertisement is degrading to women in its suggestion that a woman’s vagina would smell,” the decision said.
Adding “while a reference to a woman’s genitalia is unusual, in this context it is not vilifying of women. In the board’s view, the references to the smell of the pussy are backed up by the visibility of a cat.”
The Advertising Standards Bureau received more than 4000 complaints about 450 different advertisements this year, and upheld about 70 of them.
Only 1 out of the top ten most complained about ads actually had the plug pulled. Controversial Ashley Madison’s ad featured jingle in which a man sings that he is “looking for someone other than my wife”.
The top ten ads that had people on the outrage train were:
10. Edgewell
An ad featuring three women trimming bonsai plants in front of their crotches advertising women’s razors. Issues for concern were “sex, sexuality or nudity”, it had 53 complaints and was dismissed.
9. SCA Hygiene
Handee Ultra paper towel had people saying “oh sheet”. Issues flagged were “inappropriate language”, it had 56 complaints and was dismissed.
8. Hyundai
“Violence or cruelty to animals” was raised as the main point of concern for Hyundai’s ad showing a woman flicking her belt at a snake.It had 59 complaint and was dismissed.
7. Unilever
Lynx hair care products came under fire for featuring two men kissing. It was flagged for “sex, sexuality or nudity”, had 62 complaints and was dismissed.
6. Stan
Rebel Wilson jokes about her “big pussy” while her co-star makes light of it being smelly. Flagged because of “sex, sexuality or nudity”, it had 66 complaints and was dismissed.
5. Sportsbet
A sweaty man wiping himself at the gym had 71 complaints over “social values”, with 71 complaints was dismissed.
4. Unicharm
Sofy BeFresh feminine hygiene products had a woman in an array of un-imginitive scenarios while she supposedly had her period. It was flagged for “gender discrimination or vilification”, had 76 complaints and was dismissed.
3. Fantastic Snacks
An over enthusiastic wife licks the flavour of the biscuits from her husbands lips had people up in arms over “sex, sexuality or nudity”, with 85 complaints and was dismissed.
2. Ashley Madison
A bunch of men singing about “looking for someone other than my wife” was flagged for “gender discrimination or vilification”, with 138 complaints and was upheld.
1. Holden
Television advert featuring a man driving and complaining about “bloody caravaners”. Main issue of concern was “inappropriate language”, had 161 complaints and was dismissed.