50 Best Australian Fashion Bloggers

We follow Fashion Bloggers to get inspiration for what to wear.

Nowadays, if you scroll through your social media feed, it’s most likely that you’ll see a photo of someone, maybe a friend or an acquaintance, who just seems to have those qualities of a supermodel. They know how to project and are very aware of their best angle, and everything becomes even better with their editing skills!

But actually, what makes them more appealing is how they carry themselves wearing any clothes, even the clothes that traditionally shouldn’t be put together. Yes, gone are the days where a dress and a pair of sneakers are poles apart. Even those coats and blazers that are supposed to be worn only in the corporate world or business-related activities, people wear them even on parties and as a casual wear!

There have been a lot of changes on how we wear clothes now. And below, I listed down 50 Australian fashion bloggers that might inspire you to be creative and to try different combinations of clothes as well.

1. Shine By Three

Margaret Zhang is an all-around creative currently based in New York. She does, among others, photography, writing, creative directing, and filmmaking.

This multi-talented Australian fashion blogger is well-known in the industry and has worked with high-end global brands, like Chanel and Louis Vuitton, and magazines, such as Elle and Vogue. But before she pursued her career in those areas, she was first a ballerina and a classical pianist. And did you know that she has a degree in law?

Yes, she’s a fashion creative AND she studied Bachelor of Commerce and Bachelor of Laws at the University of Sydney.

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2. Gary Pepper Girl

Nicole Warne works as a Digital Consultant for Qantas and she had an important role in the development of its digital influencer program, the Q Collective. She has collaborated with premium brands like Dior, Chanel, and Louis Vuitton and is supporting different charities. She’s also the current Global Ambassador for Donate Planet.

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3. Tuula Vintage

Jessica Stein is not just a fashion blogger. She also blogs about her travel and her motherhood adventures and most of her outfits, as you will notice, are Bohemian. She wears dresses a lot and it seems like she loves the beach or any bodies of water because most of her pictures were taken from there.

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4. Harper and Harley

Sara Crampton has been fashion blogging since 2008. She’s worked with global brands, such as Uniqlo and Gucci, and her style is minimalist. So if you’re wondering how to make that old plain white polo shirt of yours be of use, you might consider scrolling through her blog or Instagram account to gain some fashion inspiration.

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5. Zanita Studio

Before she launched her blog in 2008, Zanita Whittington has already been working as a model and a photographer. She’s worked with global brands, such as Louis Vuitton and Ralph Lauren, has contributed to magazines, like Vogue and Elle, and was included in the Top 20 Most Influential Style Bloggers by Fashionista and the Aussie Digital Influencers You Should Know by Stylight.

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6. 4th and Bleeker

Before she began her modeling career, she was first a designer. Alexandra Spencer owns, together with her friend Teale Talbot, a women’s clothing line called Réalisation Par, whose clothes are worn by Kaia Gerber, Selena Gomez, and Bella Hadid. Her blog isn’t updated so you might as well visit her Instagram account instead.

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7. A Pair & A Spare

Geneva Vanderzeil created her blog in 2010 to share her stylish DIYs and tutorials related to fashion, home, and lifestyle. She has authored a book about fashion entitled DIY Fashionista, has designed a shoe collection, has worked with different brands, and has written for major publications. Her blog was named one of the Top 50 Fashion and Lifestyle Blogs by The Times UK.

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8. Couture Caddy

Jacquii Lie is a digital consultant and a photographer and she writes content about fashion, lifestyle, and travel on her blog. She also interviews celebrities and posts about runways, hair tips, what to wear, and some things about her life. She’s also a freelance writer.

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9. Alexandra Cuthill

Alexandra Cuthill began blogging back in 2012. She works as a digital marketer and a content creator. She’s worked with Converse, ASUS, SONY, Cotton On, and many others. Her style is summery, featuring beaches and nature in some parts of the world.

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10. Badlands

Talisa Sutton is a former graphic designer. She studied at the FBI Fashion College in Sydney and has worked at Elle and Vogue before she became a full-time fashion blogger. Her style is of pure elegance and class and her photographer, most of the time, is her husband Rohan Peterson, which is also a co-founder of Badlands Journal and Badlands Studio.

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11. Substance

Ally Carey established Substance in 2013 as a go-to virtual place for people who seek for styles and fashion inspirations. She runs a vintage store called Who Killed Bambi, which has already been featured in publications, such as Peppermint Magazine, Frankie, Fairfax Media Publications, and The Sydney Morning Herald. She’s also worked with Adidas, Nike, Uniqlo, Ford, and many more.

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12. Breakfast with Audrey

Breakfast with Audrey was inspired by Audrey Hepburn, which Vanessa Roberts, the owner, found to be ‘eternally chic’. It contains fashion tips and gift guides, as well as tons of lifestyle advice that push women to be the best version of themselves. It all revolves around ‘style and substance’ and aims to inspire everyone to go after the life that they dream of.

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13. Brooke Testoni

Brooke Testoni has been in the fashion industry for more than a decade. She studied graphic design and e-commerce and has been working as a full-time blogger. She’s a writer, a stylist, a creative director, and a producer and is one of the most influential bloggers here in Australia. Her style is a combination of vintage and modern and she tends to think outside of the box to be unique.

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14. Modern Legacy

Kaitlyn Ham studied law and international relations before she pursued her passion in fashion. She believed there weren’t many fashion blogs that reflect her personal minimalist style so she decided to launch her blog, Modern Legacy. She loves blazers and it’s soooo obvious.

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15. Helen Chik

Helen Chikz became popular for her Instagram account, which features her travel adventures and her style. She studied Bachelor of Commerce in Actuarial Science and Applied Finance in 2013 and launched her blog 2 years after because she got bored on her 9 to 5 job. She’s worked with Estée Lauder, Sony, H&M, and Aveda.

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16. By Chill

Chloe Hill’s style is creative, surreal, colorful, bright, playful, bizarre, you name it, and it will make you remember the fashion of the 80s! At 19, she got a job offer from Cleo Magazine and from being a stylist assistant, she became the marketing editor. She’s worked with Oyster, InStyle Australia, and Cleo Magazine. She’s also the founder of the website Cool Pretty Cool, which is about the models all around the world.

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17. Kate Waterhouse

Kate Waterhouse is a journalist, a media personality, a television presenter, and a radio talent. When she began to be a freelancer, she launched her blog in 2013 and there she talks about everything fashion, lifestyle, beauty, and trends and she also features celebrity interviews. She’s also one of the main cast members of Fashion Bloggers on Foxtel’s E! Channel in 2014. She’s contributed to Vogue Australia, The Australian Women’s Weekly, and Germany’s Vanity Fair.

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18. Chronicles of Nadia

Nadia Bartel has collaborated with Chanel, BMW, Spring Racing Carnival, and Farfetch. She does fashion blogging alongside being a mother and through her blog, she shares anything related to beauty, family, lifestyle, and fashion in a ‘personal’ way and since then, it’s been a go-to destination for women who seek empowerment.

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19. Connie and Luna

Connie and Luna is owned by Connie Cao and is a blog about travel, lifestyle, home decor, fashion, and beauty. Connie has worked with Christian Dior, Pandora, Uniqlo, Topshop, and many others.

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20. Miss Gunner

Ashley Schuberg pursued her passion in fashion in 2016, after she completed her degrees in BSc at Macquarie University and Bachelor of Oral Health at the University of Sydney. She’s one of Australia’s fastest growing fashion influencers according to Cleo Magazine in 2015. She’s worked with Microsoft, Uniqlo, Siren Shoes, Windsor Smith, and many others.

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21. Fairfax Journal

Nadia Fairfax was a cast member in the second season of Foxtel’s Fashion Bloggers. She’s a former gymnast and studied at the Institute of Sport in Canberra for gymnastics. She also took journalism back in college as she thought she’s going to be a sports journalist. Her father, Russell Fairfax, is a rugby player.

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22. Beige Renegade

Jiawa Liu believes in a minimalist style. She also encourages people to love and to have their own signature style instead of following what the magazines tell us about fashion. She is a lawyer and has worked in the Department of the Environment and Water Resources before she chose to pursue her creative passion and be a photographer, a blogger, and a digital influencer instead.

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23. Fox in Flats

Here’s a fashion blog for the mums. Andrea Michelle has surveyed Australian mothers and mothers from all over the world and found that when they entered motherhood, they somewhat lost their fashion sense. And that’s the main goal of the blog – to save all mums from the ‘fashion rut’. The blog was awarded as the Best Beauty Blog at the Beauty Directory Star Journalism Awards and as one of Australia’s Top 5 Style and Beauty Voices by Kidspot and Vogue.

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24. Lady Melbourne

Phoebe Montague founded Lady Melbourne in 2007. She is a photographer, an editor, a publisher, a digital strategist, and a public speaker and she also teaches blogging, social media, and journalism at the Center for Adult Education and RMIT University.

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25. The Tia Fox

Melanie Liu started The Tia Fox as a personal blog where she shares about her personal life, her personal style, and her travel adventures. When she began to receive invites from different agencies, that’s when she left her corporate job, in a bank, to focus on her blog and definitely her passion as well.

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26. Leather and Lattes

Andrea Hetherington shares styling and fashion advice for those people who don’t want to spend too much money to ‘look good’ because, well, it’s all about how you carry yourself, right? She also shares tips on blogging, particularly on the field of fashion.

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27. Friend in Fashion

Jasmin Howell is one of the most influential fashion and lifestyle bloggers. She’s already worked with national and global brands and she’s the current ambassador for Veuve Clicquot. She’s partnered with L’Oreal, Burberry, Emirates, Mercedes Benz, and Tiffany & Co. Also, she’s designed fashion collections and has launched her very own Santorini Skin, a skin care brand.

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28. Lee Oliveira

Here’s a guy on our list. Lee Oliveira is a photographer, a creative consultant, and a stylist who established his company, Lee Oliveira Media Group Australia, in 2010. He’s more on the street style and that’s actually where he began. He’s worked with global brands, such as Valentino, The New York Times, Westfield Australia, Tory Burch, and many others. He has expertise on different areas of the fashion industry and you can see his works on his blog.

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29. Micah Gianneli

Micah Gianneli graduated with an Advanced Degree in Fashion Design at RMIT and collaborates with different brands as a model, an influencer, or an ambassador. She’s worked with L’Oreal, Farfetch, Luisaviaroma, Windsor Smith, and many others, as well as those related to beauty, such as MAC, Maybelline, and Sephora.

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30. Vidia Rishie

Vydia Rishie is a stylist, an editor, and a creative director and she’s worked with Mercedes Benz, David Jones, Novo, Priceline, and Wittner. She loves accessories as she believes that they make an outfit extravagant. Moreover, her style is quite expensive as she said in an interview that she doesn’t repeat clothes!

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31. What the Teacher Wears

Alex MacGregor works as an educator and debunks the notion that you can’t be stylish and glamorous working 9 to 5 every day. In her blog, she shares outfit ideas and fashion tips as well as anything about teaching and beauty inspirations.

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32. Nineteen Ninety

Georgia Zogopoulos studied Bachelor of Media at the University of Adelaide. She is the founder of GGPR, a boutique fashion press agency, and has since worked with Viktoria & Woods, Nobody Denim, The Wolf Gang, Adelaide Fashion Festival, and so on.

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33. Oracle Fox

Amanda Shadforth was a contemporary artist and when she transcended to fashion, she became one of the most influential and recognised fashion influencers in Australia. Due to her unique creative direction, photography, and styling, global brands and fashion houses recognised her as well.

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34. Chronicles of Her

Carmen Hamilton took a double degree in Marketing and Journalism and while she’s studying, she’s already been blogging. When her blog grew so much she couldn’t balance anymore, she left her full-time job and focused on blogging. She eventually included different sections that feature tutorials and how-tos as well as outfits that anyone can wear on a daily basis.

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35. I Heart Bargains

Chelsea Thomas hearts bargains! In her blog, she shares outfit ideas from clothes that she bought inexpensively. It features cheap fashion and anyone who doesn’t want to spend so much can find inspirations from it! They collect clothes all around the web that you can buy under $100 or even $50!

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36. See Want Shop

Lisa Hamilton’s interest in fashion began in Instagram, when she noticed one day that a lot of people are getting more and more interested on her profile. She left her job as a professional physiotherapist when her blog grew and demanded focused attention. And from that, her blog expanded and she began to share about her other life passions as well.

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37. Style By Yellow Button

Claire Fabb pursued her career in marketing and sales after finishing a degree in business and her interest in fashion boomed in 2009 when her two daughters were born. She’s one of the stylists that known brands and people want to work with, a regular contributor for Vogue Australia and many others, and a presenter for different corporate events.

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38. Elle Ferguson

Elle Ferguson is the owner and creative director of Elle Effect and is a co-founder of They All Hate Us alongside her friend Tash Sefton. She studied Drama at Newtown High Schol of the Performing Arts before she pursued her modeling career. She then decided to study Interior Design at Enmore Design Centre. She was the Global Visual Merchandising Manager for a certain swimwear brand and the National Women’s Wear Visual Merchandiser for the General Pants Group.

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39. By Nikki Phillips

Nikki Phillips has worked with Cotton On, Cleo Magazine, The Iconic, Polo in the City, and many more. She’s currently the host of Garage TV and is a regular VIP attendee at Mercedes Benz Fashion Week. She launched her blog in 2011 to share her life as a model and a TV personality and decided to manage it full-time in 2013 when her blog grew. In 2016, she began to share a lot more, from behind the scenes on set and red carpet events to her travel adventures.

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40. Natasha Oakley

Natasha Oakley is known for A Bikini A Day, which she co-founded together with her friend Devin Brugman in 2012. A Bikini A Day has collaborated with different brands, such as Guess, Missguided UK, BikBok, Wildfox, Tory Burch, and many others. She, on the other hand, has been an ambassador of American Express Platinum, La Mer, Bonds Australia, Seafolly Australia, and so on. But before all that, she has launched a production company called Datreats Production in 2010.

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41. Where Did Your Style Go

Tash Sefton has been in the fashion industry for more than 20 years. When she decided to take another step on it, she launched, together with her friend Elle Ferguson, a global retail destination called They All Hate Us. She also has her own art business, Sefton Sagedin, which was created with her sister Hayley Sagedin.

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42. Watermelon Crush

Steph Sparks made her blog Watermelon Crush as a platform where she can share her dream of becoming a graphic artist. However, eventually, it turned into a lifestyle and fashion blog and a platform for other things like her career, her hobbies, and her love for coffee!

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43. Candice Lake

Candice Lake has studied law before she entered the modeling industry. She has appeared into different international campaigns for different brands, such as Ralph Lauren and Versace, and has walked on international catwalks. She has her own fashion label called Candidate by Candice Lake. She is a photographer, a blogger, and a designer. She’s also a Contributing Style Editor at Vogue Australia.

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44. Twice Blessed

Bec and Marissa Karagiorgos aren’t just sisters – they’re identical twins! They both studied marketing and has established their own social media agency called TB Digital. They’ve worked with Mercedes Benz, Burberry, Estée Lauder, Uniqlo, and many others.

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45. What Would Karl Do

Jess Dempsey has first worked as a Visual Merchandiser and Celebrity Stylist before she decided to launch her blog in 2010. Since then, she’s worked and has been an ambassador for some of Australia’s leading brands. She has also done some media work for TV commercials.

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46. Winston and Willow

Charlotte Brigman launched her blog in 2016 as a hobby. She gets fashion inspirations on Instagram, from other bloggers, and her style is mixing up luxurious and affordable clothes. She’s worked with, among others, Tiffany’s, Vanity Fair, and Bloomingdales, and some Australian brands like Torrance, Mink Pink, Jo Mercer, and Bondi Boost.

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47. Chloe Ting

Chloe Ting began blogging as a way to share her love for fashion and to have a platform where she can be creative as she worked as an analyst back then. She decided to blog full-time when her readership grew and she now works with different brands that are all about fashion, beauty, lifestyle, and travel.

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48. She Does

Emily Suresh loves everything affordable and on sale. She launched her blog while she’s managing her vintage clothing business in 2015. Most of her outfits consist of clothes that were bought for about $20 because she believes that looking good shouldn’t make us broke. As of now, she’s pregnant and most of the outfits she’s featuring on her blog are for the pregnant women.

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49. Lion in the Wild

Kiara King completed a degree in Creative Advertising Design and launched her blog in 2011 because she felt the need to have a creative outlet. It eventually began to grow until she found herself going all around the world because of collaborations with different brands like Dior, L’Oreal, Pandora, and many others.

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50. Inspiring Wit

Jenelle Witty started Inspiring Wit as an outlet to showcase her love for the street style fashion in 2014. Her style eventually evolved into a little bit of rock n’ roll and chic style wherein she also uses accessories to enhance every look. She’s worked with Shopbop, Nars, Ralph Lauren, Uniqlo, and many more.

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Do you have a favourite fashion blogger?